Trend Report: Mini-Me Clothing

Thought you were stylish? Think again! A new wave of fashionistas has emerged in recent years: the mini me! Following in the footsteps of their fashion-forward parents, these little ones are paving the way and putting us grown-ups to shame.

When it comes to child style icons, Prince George and Princess Charlotte obviously make the cut with their traditional yet super-cute dress. And, while it’s rare to see Kate and William dressing like their little ones, there are some A-list mums and dads who aren’t afraid to wear the same clothes as their children.

Two high-profile mini-me’s spring to mind: daughter of Beyoncé and Jay Z, Blue Ivy, and Kim Kardashian and Kanye West’s little one, North. They’re regularly spotted across their parents’ social media donning the same designer clothing as their parents — notable posts include Beyoncé and Blue’s matching Gucci denim jackets and Kim and North’s super-elegant silver sequinned dresses.

The likes of Blue and North have become style icons within their own right, influencing the style of many children — and adults. It is trend figureheads like Blue and North that can largely be attributed to the rise of mini-me fashion on UK high streets.

In 2011, department store Selfridges witnessed an 80 percent growth in children’s versions of adult clothes, including Hunter wellingtons and children’s quilted Barbour jackets. According to Google Trends data, search interest in ‘mini me clothing’ and ‘mother and daughter matching outfits’ has grown significantly between 2012 and now. In fact, there are 810 searches per month on average across these two phrases in the UK — showing the trend’s increasing popularity over the years.

Many high street stores now offer capsule collections of their grown-up clothing range for children. Not only does this mean their little ones can stay ahead of the latest trends, it has given rise to the mini-me fashion trend in the UK, with many parents and children dressing the same.

At Fulton Umbrellas, our collection of children’s umbrellas has plenty of choice for your little mini me. Take your pick from the clear birdcage umbrellas in our ladies range and find a matching one in our range of kids Funbrellas. Even when the weather’s wet, our umbrellas will help you keep your matching look perfect — order yours today!