London Fashion Week Trends SS18 | Fulton Umbrellas

The trends that feature on the London Fashion Week catwalks are normally a clear indicator of the styles we’ll be wearing a few months down the line. As the fashion shows draw to a close, what have we learned from London Fashion Week 2017? Here, we outline the trends that we predict will go from the catwalk straight into your wardrobe, and how you can incorporate them through your accessories:

Pink

Many catwalk models looked pretty in pink, featuring heavily in catwalk shows by Preen, Emporio Armani and JW Anderson. While brighter shades did make an appearance, pastel pink dominated, featuring on everything from shoes to dresses.

How do you wear it? Unlike some catwalk trends, this colour is very wearable. For a fashion-forward look, choose a pale pink dress, top or skirt. To incorporate the shade more subtly into your look, use it as an accent colour through your accessories, such as a handbag or umbrella. Our Kensington pale pink umbrella is a great choice, with its ruche and bow detailing adding a sophisticated touch.

Transparency

Sheer fabrics and clear plastics were worn by models for many fashion houses, including Burberry and Emporio Armani. While models weren’t afraid to flash the flesh, you’ll need to layer up this trend to make it wearable on a day-to-day basis.

How do you wear it? Choose dresses and tops with tulle detailing or sheer panels. Don’t be afraid to layer a simple vest top or dress underneath for additional coverage. To channel the clear plastic trend, keep it simple with a clear umbrella. For a more daring look, experiment with clear or frosted plastic rain coats.

Ruffles

Ruffles were another popular London Fashion Week trend. Naturally, catwalk styles were a lot more dramatic than the versions you can expect to see on the high street — Simone Rocha’s designs featured some of the largest ruffles we’ve ever seen.

How do you wear it? When ruffles hit the high street, we can expect to see them toned down a lot—think delicate detailing on dresses, jumpers, tops and skirts. Ruffles are likely to make an appearance on our accessories too, including clutch bags and shoes.

As the excitement of London Fashion Week comes to an end, we can expect to see the above trends — amongst others — making their emergence onto the high street. Stay a step ahead and incorporate these styles into your wardrobe now.

Shop Fulton Umbrella’s collection of designer umbrellas and add a piece of LFW style to your outfit.

AW17 Wardrobe Essentials | Fulton Umbrellas

September has arrived. While some of us are mourning the loss of the summer, many are celebrating the shopping opportunities that the new season brings!

Autumn winter 2017 calls for a wardrobe refresh, but what new season essentials should we invest in? Here, we provide an overview of the key pieces that will see you through the cold snap, whatever the weather throws at you!

Umbrella

We all know how unpredictable the British weather can be, so don’t leave home without an umbrella. It’s always worth spending a little more on an umbrella you can depend on — you don’t want to be caught out mid-downpour with a broken umbrella.

Our golf umbrellas are ideal when the wind is against you too. Our Cyclone umbrella, for example, has been wind tunnel tested to 78mph. For the fashion forward, our new collection includes all of the latest trends, from dark florals to rich checks. Who said an umbrella can’t be a fashion accessory?

Stormshield Lifestyle Image 

Scarf

During autumn, temperatures remain quite mild, so you don’t want to be reaching for your thick woolly scarf just yet. Instead, choose a lightweight check scarf in an autumnal shade — think red, navy and green. Perfect for men and women, you can wear the scarf loosely around your neck with an open coat or jacket for effortless early season style.

Coat

For men and women, there’s only one coat that will help them transition from summer to autumn: the classic trench coat. They’re thin enough to keep you cool in milder weather but still offer enough protection from those pesky showers.

The trench coat is super versatile; perfect when worn over your suit or smart dress for work or with a relaxed check shirt and jeans for those off-duty days.

When winter finally arrives, it’s time to swap the trench coat for a super-cosy down jacket. These padded jackets are well-insulated, providing exceptional warmth in even the coldest conditions.

Knitwear

We ditched it in the summer, but knitwear comes back with a vengeance in autumn winter. Choose finer knits for early autumn, before digging out those chunky winter cable-knits in time for the colder weather.

Don’t shy away from patterns, especially near to Christmas time. Fair Isle jumpers are cute and cosy, helping you to get into the festive spirit.

Key Trends For AW17 | Fulton Umbrellas

A new season means new style — but just what should we be wearing in autumn winter 2017? In this blog post, Fulton Umbrellas outlines the key colours, prints and styles that are poised to be huge this season.

Raw nature

AW17 is all about natural prints and textures. Complement autumnal hues like rich reds and deep browns with a statement print—we’re taking everything from bold leopard and snake prints to floral and leafy patterns. Textures are important too — think natural materials like tweed and wool.

How to wear it: Because raw nature is such a bold trend, choose one standout statement piece like a skirt, coat or umbrella and keep other aspects of your outfit muted. Alternatively, introduce prints subtly through your accessories — an umbrella or handbag is the perfect place to start. If you’re not ready to embrace animal prints, go for a chunky woollen coat or jumper.

Mystical grunge

We’ve seen the revival of grunge in recent seasons and AW17 is set to be no different. With a colour palette of grey-greens, dark blues and rich purples, look out for dark and dramatic prints with Victorian and Gothic influences. Of course, darker floral prints, metallic tones and galaxy patterns remain staples of this grungy trend.

How to wear it: Don’t leave more dramatic prints just for the night. Incorporate them to your daytime wardrobe, whether it’s through a scarf or a dress that can be worn with chunky tights, boots and a cardigan.

Modern nostalgia

If you’re already a fan of quirky, vintage-inspired styles, you’ll love the modern nostalgia trend that is set to be huge this season. Combining patterns of the past — like tweed, herringbone, dogtooth and chintzy florals — with the shapes of the present day, this trend combines the best of both worlds for one effortlessly stylish trend.

How to wear it: Vintage patterns can be incorporated into almost any outfit. Go bold with a dogtooth coat or introduce vintage inspiration subtly through accessories.

Expressive innocence

Playful prints will be huge in AW17. With a focus on sustainable fashion, look for fun prints and textures, such as spots, doodles and brushstrokes. Prints should be composed from darker colours like navy, grey and green, with brighter accent colours.

How to wear it: This trend is perhaps the most wearable of all of AW17’s trends. Whether you’re going to work or out with friends, this print can be effortlessly incorporated into your wardrobe through dresses, blouses and more.

Find the latest umbrellas for the new season in Fulton Umbrellas’ collection of ladies umbrellas.